A description of what the article should be aboutīy toggling the view, you can visualize this same data on a kanban board.The data associated with each article is pretty straightforward: We'll call this the Master View-every base should have one view that is the source of truth from which other views pull data.Ĭlick "View larger version" to play around with this Base. Each row of the spreadsheet is called a Record.You see the same data in a spreadsheet, a kanban board, a grid and a calendar. Within a Base, there are unlimited Views.You start with a Base-here's an example Editorial Calendar that I made.If you haven't used Airtable before, here's a brief overview. Or perhaps more accurately, Airtable is the platform to create that tool. I've used a number of different tools but until now, I've never come across a single tool to rule them all, a place to track the progress of every article and unlimited ways to view, analyze and track all those cats.Īirtable is that tool. To keep track of timelines and production schedules, many people rely on spreadsheets, Trello boards, task managers and project management tools. Distributing content through a network of internal and external channelsĪn editor's job isn't that different from herding cats.Publishing in Wordpress (or another CMS).Assigning articles with a clear scope and hard deadlines.Supporting other marketing and sales campaigns with content.
Keyword research, often in conjunction with an SEO team.It's about much more than great writing.Ī great final product is the result of a lot of moving pieces, typically held together by an editor. The longer I work in content marketing, the more I realize that there are so many little things that make a great content program.
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